Inovia Capital Podcast Production and Launch
We partnered with Montreal-based venture capital fund Inovia Capital to build their podcast from concept to launch—handling strategy, production, guest curation, and distribution to establish them as thought leaders serving the Canadian startup ecosystem with professional-grade content that reflected their brand excellence.
The Challenge
Inovia Capital, a leading Canadian venture capital firm, recognized an opportunity to deepen relationships with their portfolio companies and the broader startup ecosystem through thought leadership content. However, they faced common barriers:
- Limited internal bandwidth to manage podcast production while maintaining their core investment activities
- No existing podcast infrastructure or production expertise in-house
- Need for strategic content that would genuinely serve their audience rather than self-promote
They needed a true partner who could transform their investment expertise into a compelling audio experience—someone who understood both the craft of podcast production and the nuances of the venture capital world.
Our Partnership
Rather than functioning as a traditional vendor, Willow Grey embedded ourselves as Inovia’s podcast production partner. We took full ownership of transforming their vision into a professional, high-value show that reflected their brand excellence.
Strategic Foundation
We began by understanding what mattered most to Inovia’s audiences—founders navigating growth challenges, emerging fund managers, and ecosystem builders. Through collaborative strategy sessions, we:
- Defined the podcast positioning to fill a genuine gap in the market
- Identified key content pillars aligned with Inovia’s investment thesis and portfolio strengths
- Mapped a seasonal content arc that would build momentum and anticipation
End-to-End Production
As Inovia’s fractional podcast producer, we handled every element:
Technical Infrastructure
- Evaluated and selected the optimal recording platform for their hybrid remote/in-person needs
- Established professional audio quality standards and equipment recommendations
- Set up distribution across Apple Podcasts, Spotify, Google Podcasts, and other major platforms
Content Development
- Mapped episode themes that showcased Inovia’s expertise while serving listener needs
- Identified and vetted potential guests who could deliver genuine value
- Crafted interview frameworks that drew out compelling insights rather than surface-level conversation
Production Excellence
- Supported hosts through preparation and interview best practices
- Collaborated with audio editors to maintain high production values
- Wrote comprehensive show notes that extended content value and improved discoverability
- Managed the full publishing workflow across platforms
Strategic Counsel
- Provided ongoing guidance on content strategy and episode performance
- Helped navigate sensitive topics and positioning decisions
- Connected podcast content to broader marketing and community initiatives
The Results
The podcast launched as a polished, professional show that immediately established credibility:
- High production quality that matched the caliber of Inovia’s brand
- Genuine value creation for their target audiences—founders consistently shared episodes and referenced insights
- Thought leadership positioning that differentiated Inovia in the Canadian VC landscape
- Sustainable content system that could scale with Inovia’s team as they grew
More importantly, Inovia gained a repeatable model for creating exceptional content without diverting their team from core investment activities.
What Made it Work
Deep partnership over project management We didn’t just execute tasks—we became an extension of Inovia’s team, understanding their brand, their portfolio, and their place in the ecosystem deeply enough to make strategic decisions independently.
Expertise they didn’t need to build Rather than Inovia spending months learning podcast production through trial and error, they accessed world-class expertise from day one—allowing them to launch strong rather than iterate publicly.
Mission alignment We genuinely believed in the value Inovia brings to Canadian innovation. That authentic care showed up in every decision, from guest selection to the care we took with each episode’s production.
Capacity building embedded throughout While we handled the heavy lifting, we continuously shared knowledge with Inovia’s team—empowering them to eventually take more ownership as they scaled.
The Takeaway
Mission-driven organizations—whether nonprofits, social enterprises, or purpose-led companies like Inovia—deserve marketing and content that matches the quality of their work. This podcast demonstrated what becomes possible when you partner with people who genuinely care about your mission and bring the craft to make it shine.
Want to explore how we could build your content presence? Let’s talk about turning your expertise into a movement.
Services Demonstrated
- Podcast Strategy & Development
- Full-Cycle Production Management
- Content Architecture & Planning
- Technical Infrastructure Setup
- Guest Curation & Interview Support
- Editorial Direction & Show Notes
- Platform Distribution & Management
Industry: Venture Capital / Tech Ecosystem
Format: Ongoing Partnership (Full Podcast Producer Role)
Timeline: Strategy through ongoing production support
Is your mission ready for a movement?
If you’re doing genuinely important work that deserves attention, we’d love to hear about it. Book a no-pressure conversation to explore partnership—we’ll share how we work, learn about your goals, and see if we’re excited about the same things.