Free Tool: Partnership Marketing Gap Assessment

Most mission-driven organizations focus on securing partnerships—but struggle with consistent activation. The result? Partners don’t see value, renewals get harder, and revenue walks out the door.

If your organization has corporate partnerships or sponsorships worth $500K+ annually, this free assessment will help you identify gaps before they cost you renewals.

The Partnership Marketing Gap

You’re not alone if this sounds familiar:

  • Partnership marketing happens “off the side of someone’s desk” – Your team is stretched thin, and partnership activations get done when there’s time (which means inconsistently or not at all).

  • Partners ask “What are we getting for our investment?” – You struggle to demonstrate clear value, and renewal conversations feel more difficult than they should.

  • You’re leaving revenue on the table – Without strategic activation, partners don’t renew, new partnerships are harder to close, and you’re missing growth opportunities.

The gap between partnership sales and activation is costing you.

If any of this sounds familiar, download the free assessment tool below.

Your Personalized Partnership Marketing Analysis

Here’s what you’ll get when you download and take the gap assessment:

📊 Your Partnership Marketing Score (0-100)
See exactly where you stand across strategic planning, execution, sophistication, and measurement.

🚩 Partner Satisfaction Red Flag Assessment
Identify warning signs of dissatisfaction before partners decide not to renew.

💰 Revenue Risk Calculator
Quantify how much partnership revenue could be at risk due to poor activation.

🎯 Gap Analysis
Pinpoint your specific gaps—strategic planning, execution capacity, creative sophistication, or measurement.

📋 Personalized Action Plan
Recommended next steps based on your score, from quick fixes to comprehensive solutions.