Media & Press
Willow Grey’s work transforming mission-driven marketing has been featured in leading industry publications and media outlets.
Our approach to building movements—including record-breaking results with Canadian Paralympic Committee—demonstrates what’s possible when marketing serves mission.
In the news
CPC follows para athletes from hometowns to world stage
Strategy Magazine | November 27, 2025
The Canadian Paralympic Committee’s latest work captures athletes’ passion, personality
Strategy Magazine | July 19, 2024
Paralympics to light up 50 iconic landmarks for the Games
Media in Canada | July 10, 2024
Canadian Paralympic Committee unveils its ode to ‘greatness’
Campaign Canada | July 2024
On the Platform: Entrepreneur & Fractional CMO Erin Blaskie on the Evolution of Growth Marketing
Slack | July 28, 2021
The problem with the rise of the LinkedIn influencer
The Globe & Mail | November 13, 2020
10 Ways Service-Based Businesses Can Generate Positive Word-Of-Mouth With Digital Marketing
Forbes | September 22, 2020
Here are Ottawa’s 2020 Forty Under 40 recipients
Ottawa Business Journal | June 11, 2020
Interested in featuring Willow Grey or having our CEO talk at your event?
After two decades building brands—from Silicon Valley startups to Paralympic sport—Erin Blaskie is on a mission to ensure great organizations aren’t the best-kept secrets in their field. Her work proving that mission-driven marketing can drive tangible results (record-breaking engagement, revenue protection, accessibility leadership) offers valuable perspectives for media and event audiences.